Analiza okruženja

FAKULTET ZA POSLOVNI MENADŽMENT BAR

ANALIZA OKRUŽENJA

(seminarski rad)

Mentor: Student:

Doc. dr Dijana Medenica Mitrović Armin Čolović 8/14

Bar,april,2016

SADRŽAJ:

SADRŽAJ:.........................................................................................................................................................2

1. UVOD.......................................................................................................................................................3

2. PROCES STRATEGIJSKOG MENADŽMENTA.............................................................................................4

3. ANALIZA SREDINE....................................................................................................................................4

3.1 OPŠTA SREDINA.................................................................................................................................5

3.2 OPERATIVNA SREDINA......................................................................................................................6

3.3 INTERNA SREDINA.............................................................................................................................9

4. ZAKLJUČAK.............................................................................................................................................10

5. LITERATURA...........................................................................................................................................11