УНИВЕРЗИТЕТ „УНИОН-НИКОЛА ТЕСЛА“ БЕОГРАД
ФАКУЛТЕТ ЗА ПОСЛОВНЕ СТУДИЈЕ И ПРАВО
СМЕР: ПРАВО
ПРЕДМЕТ
: ПОСЛОВНА И ПРАВНА ЕТИКА
СЕМИНАРСКИ РАД
ТЕМА:
Дизнијево држављанство: позајмљивање мишјег уха да се чује како помоћи
друштву
Професор: Студент:
Драгана Радосављевић
Данијела Малопарац-Ризовски
БИ:
I 368-16
Ужице,мај, 2021.годинe
2
Садржај
1. Disney Citizenship: Lending a mouse Ear to Hear How to help
Societ……………………………..............................................................................
3
2.
Citizenship Commitment
..................................................................................3
3.
Acting Responsibly
................................................................................3
4.
Ethical Conduct
......................................................................................3
5.
Responsible Content
................................................................................4
6.
Environmental Stewardship ……………………………………………………...4
7. Civic Engagement ………………………………………………………………...4
8. Respectful Workplaces …………………………………………………………...4
9. Responsible Supply Chain ………………………………………………………..4
10. Inspiring Others …………………………………………………………………5
11. Live Healthier …………………………………………………………………...5
12. Think Creatively ………………………………………………………………...5
13. Conserve Nature ……………………………………………………………..….6
14. Strengthen Communities ………………………………………………………..6
15. Strategic Philantropy …………………………………………………………....7
16. Превод
16.1
Дизнијево држављанство: позајмљивање мишјег уха да се чује како помоћи
друштву
...................................................................................................7
16.2.
Обавеза о држављанству
…………………………………………………....7
16.3. Делујући одговорно
…………………………………………………………...8
16.4. Етичко понашање
.............................................................................................8
16.5.Одговорни садржај
............................................................................................8
16.6. Чување животне средине
................................................................................9
16.7. Грађанско ангажовање
....................................................................................9
16.8. Поштована радна места
.................................................................................9
16.9. Одговорни ланац снабдевања
...........................................................................9
16.10. Инспиришући друге
.........................................................................................10
16.11. Уживо здравије
...............................................................................................10
16.12. Размишљај креативно
....................................................................................11
16.13. Очување природе
.............................................................................................11
16.14. Јачање заједница..............................................................................................
12
16.15.Стратешка филантропија
....
...........................................................................
13
17. Закључак ................................................................................................................13
18. Литература .............................................................................................................16
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disclose relevant citizenship information in a timely manner, and integrate corporate citizenship in all
daily conduct of Disney employees. Disney has established a corporate citiyenship into the daily
conduct of Disney employees. Disney has established a corporate citiyenship group that the
following areas: community, strategic philanthropy, healthy living and the natural environment.
Disney’s Integrated Supply Chain Management group’s responsibilities include labor standard,
product safety, quality, environmental performance, and regulatory compliance.
5. Responsible Content
Disney’s goals for developing responsible content include creating age-
appropriate entertainment experiences for children; crafting marketing campaigns that consider the
positive aspects of the entertainment experience while respecting the needs of the consumers;
continuing the ban on cigarette smoking in Disney films; focusing safety for children, families, and
guests; presenting diversity in cultures and backgrounds in Disney’s entertainment experiences;
giving parents and guardians relevant informacion on the content of the Disney entertainment
experiences; using feedback from parents and guardians to improve the entertainment experience;
and recognizing children for theor positive contributions to society.
6. Environmental Stewardship
Disney’s long term environmental stewardship goals include zero-
net greenhouse gas emissiond, zero waste, and the conservation of water resources. In 2014, Disney
had reduced its net greenhouse gas emissions by 31% from the levels established in 2012. Dizney has
established a goal of reducing the 2012 level by 50% by 2020. Disney has also installed a 1-
megawatt fuel cell in its Pixar Animation Studios to supplement its electricity use and is also
planning to install a fuel cell in its Burbank Studio Lot campus. Disney has a 2020 goal of diverting
60% of its generated waste from landfills and incineration. In 2014, Disney diverted 48% of its waste
from landfills and incineration. Disney also has a goal of maintaining the 2013 potable water
consumption levels by 2018 and to develop conservation plans for any new Disney sites.
7. Civic Engagement
Disney’s civic engagement goals are to promote the idea of giving through
entertainment and to engage with Disney’s stakeholders on a regular basis. Disney identifies critical
stakeholders as not only investors but also nongovernmental organizations, local communities,
families, children, and Disney fans.
8. Respectful Workplaces
Disney’s goals related to its workplaces include maintaining safe olaces
to work, developing a workforce that is diverse and is engaging in the global marketplace, supporting
the career development od all Disney employees, and encouraging the participation in health and
wellness program by Disney employees and families. Disney has also established a Unites States
Veterans Inistiative and a Women’s Initiative. Through its Heroes Work Here program, Disney hired
3,800 veterans as of october 31, 2014. Disney also has established programs to provide growth and
support to female Disney employees.
9. Responsible Supply Chain
Disney’s goals related to having a responsible supply chain include
supporting the positive treatmene of the labor force producing Disney products. This treatment
includes the promotion od a safe, inclusive, and respecful workplace for workers producing Disney
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products; compliance with policies that support safety and chemicals management in the production
of Disney products; and minimization of the negative environmental impact of the production of
Disney products.
10. Inspiring Others
Disney believes that it has a unique opportunity to inspire families and children to take sctions that
improve their lives and the lives of others. In addition, because children and families trust the Disney
brand and develop an emotional bond with Disney, Disney has an obligation to use this stron bond to
help improve the world everyone lives in. Dizney has separated inspiring others into four
components: lice healthier think creativelz, conserve nature, and strenghten communities.
11. Live Healthier
In 2006, Disney was the first major media company to create nutrition guidelines
for any food products associated with the Dizney brand and characters through their media platforms,
wich included television channels and radio stations. By the end of 2015, Dizney’s goal is to have
100% of its advetising on food products in compliance with the nutrition guidelines established by
Disney. In 2014, 50% of the adverstising was in compliance with the nutrition guidelines. Disney is
also moving forward with the enhancement of the nutrition level of its licensed food sales. Disney
has established a goal that 85% of its globally licensed wholesale food sales must meet its global
nutrition guidelines. In 2014, its global wholesale food sales were 71% compliant, while the North
American sales had met the global goal of 85%. Disney states that it would not be able to reach 100%
compliance because there are certain foods that they produce, such as candy and cakes, that would
not comply with the nutrition guidelines. Sines 2006, Disney has been able to provide more than 4
billion healthy servings of fruits and vegetables to families.
Disney also established the “Mickey Check” program, an easy way to identify healthy nutritious
choices in all of Disney’s parks, resort, and cruise lines. Furthermore, Disney uses storytelling and
endorsements from its characters to encourage children and families to try nutritious foods through
its TRYit program. The TRYit campaign was able to reach 100 million households in 2014, with
75% of the surveyed children expressing a willingness to make changes in their habits related to
their health. Disney also is active in sponsoring programs that helped build more than 50
playgrounds, developed creative ways for children to spend their recess time outside, and helped food
banks provide fresh fruit and vegetables.
12. Think Creatively
Disney has partnered with the boys Girls Clubs of America to establish a six-
week creativity learning program that is targeted at middle school children, to help reduce the level of
learning loss during the summer months. This program has been executed by 260 Boys and Girls
Clubs and has had 8,500 participants. In assition, Disney has financially supported the playworks
program, which encourages innovative play among children in low-income schools. This program
has been established in 44 schools and has had more than 24,000 participants.
