Eudal lords during the era of 16th Century Japan
1
M.C. Huang A.R. Leen
National Graduate Institute for
National Cheng-Kung Policy Studies Leiden University
Japan The Netherlands
Abstract
Huang, M. C. & Leen, A. R.
‘Revisiting the Feudal Free Market System in Japan: What Made The Golden
Age of Azuchi-Momoyama’
1
Unlike other feudal lords during the era of 16
th
Century Japan, who ruled
by way of a primarily autarkic economy, Nobunaga Oda emerged as a powerful
player by implementing free market system with vibrant external trades that
accumulated vast amounts of wealth and capital with which he could expand his
regime. He abolished trading barriers and reduced restrictions in commercial
activities, which led to the domination of commercial capital and created
prosperity. Art and cultural activities were encouraged and patronised, resulting
in the Azuchi-Momoyama, the so-called ‘golden age’ with great castles, tea
ceremony and the special economic zone that still preserved until today.
JEL classification: N00; N01; N10; N15; P16.
Keywords: Nobunaga Oda, free market system, Azuchi-Momoyama, Sengoku,
mercantilism.
1. The
Sengoku
(War) Period
2
Over the course of the 16
th
Century, Japan transformed itself from a
largely fragmented nation into a successfully centralised state; indeed, this was
the most efficient system of government prior to modern times. Before the
transformation, Japan had experienced an era of protracted military competition
among the warlord figures (
Daimyo
) that had multiplied in the provinces. Whilst
the Emperor (Tenno) and his military delegate (Muromachi Bakufu) maintained
power in the capital city, Kyoto, neither possessed the capability to influence
events outside that realm. It was extremely difficult to identify income and
expenditure on a domain basis. The struggle of commerce became an economic
and military necessity for the
Daimyo
struggling to establish a firm hold over
their domains in a situation comparable to European mercantilism. A
fundamental problem faced by the
Daimyo
when seeking to expand their control
over commercial activity was the growth in commercial trade and inter-village
1
Bron A.R. Leen with M.C. Huang, 'How a free market system resulted in hegemony and a magnificent era: the case of
Nobunga oda, 16th century, Japan', in: Archives of Economic History, vol. XIX, no.1, ISSN 1108-7005, pp. 5-16.
2
The Sengoku (Age of Civil War between 1467 to 1603) is a period in Japanese while military conflict among many
regimes before all political power was unified under the Tokugawa in 1603. During this period, the Shogun (Military lord)
or the Emperor of Japan was officially the ruler of his nation and every lord swore loyalty to him, he was largely a
marginalised and a symbolic icon.
2
trade within their domains. Transport and customs taxes were a new source of
income for the
Daimyo
, and their appeal was undeniable. The individual
Daimyo
,
however, had to be able to assert his authority over the fief holders whose lands
were situated near thoroughfares or rivers in order to erect private barriers.
The
Daimyo
, especially the ones powerful enough to assert regional
authority, were in nearly all respects locally autonomous. They asserted full
property rights over their domains, enforcing retainers in return for military
protection. Strategic castle headquarters were built for defensive purposes;
these were flocked by merchants, artisans and the inhabitants of the local
temples of major Buddhist denominations.
Daimyo
issued their own laws and
currency, and referred to their domains as their country. For a time, the whole of
Japan was controlled by military hegemonies imposed by the Tokugawa House.
For these reasons, the unification that took place in the 16
th
Century might be
better understood as a period of
pacification
. It was brought about by the
combined efforts of three regimes, namely those of Nobunaga Oda, Hideyoshi
Toyotomi and Ieyasu Tokugawa. This article will focus on an examination of the
first of these - Nobunaga Oda – and specifically his pioneering economic policies
in the period directly prior to Tokugawa.
2. Theoretical Background: What factors contributed to Oda’s hegemony?
During the 16
th
Century, Japan’s
samurai
began their dramatic passage
from rural patrimony to establishing themselves within the urban setting. By the
end of this process, the
samurai
had transformed themselves from landed
proprietors to stipend officials who possessed the institutionalised right to
govern society by virtue of their military status. This signified Japan’s transition
from the medieval to the early modern era. There have been many academic
studies into the contributing factors behind Nobunaga Oda’s rise to hegemony;
including Birt’s (1985) examination of Oda’s modern army. Other observers
emphasize the monopoly power of the political capital, Kyoto, and of commercial
capital (Sakai).
Other observers emphasise the monopolising powers held by the
administrative capital, Kyoto, and Sakai. However, few attempts have been made
to analyse Oda’s free market and monetary policies, believed by the authors of
this article to be central reasons behind his rise to power.
Commerce in 16
th
Century Japan was no longer restricted by the regime;
individual cities retained the right to adjust and develop (Wakita, Hirayama &
Ishida, 1951: 128). When Oda invaded Kyoto, instead of burning it in the manner
of various predecessors, he established a free market that enabled the city to
become self-autonomous, requesting only financial support in return. This policy
was executed with even greater sophistication when Toyotomi acceded to
power; the free market system expanded from Kyoto to Osaka and several
autonomous ports were established. Some regard these developments during

4
This period, named Azuchi-Momoyama after the two greatest castles built
by Oda and Toyotomi, has come to be regarded as the most magnificent era in
Japanese history. In Oda’s territory, western culture was harmoniously
integrated into Japanese life, as the powerful
Daimyo
was eager to gain access to
the latest global technological developments. Huge castles began to be
constructed, designed for aesthetic rather than defensive purposes, resulting in
huge opportunities for artists and artisans in the business of decoration and
entertainment. The castle towns and their development initiated by Nobunaga
Oda’s Asuchi castle and Hideyoshi Toyotomi’s Osaka Castle are national
headquarters for assemble and support the growing corps of officers and
soldiers (Hall, 1955). According to McClain (1980), during 1580 to 1700, the
Japanese growth could be marked the most exceptional period in the world
history while the population of Japan doubled. Those great wooden castles after
Oda and Toyotomi such as Himeji Castle, Hikone Castles, Inuyama Castles and
Matsumoto Castles that are remained till the 21
st
century
3
are the heritage from
Azuchi-Momoyama and now serve as national treasure and symbols of Japan.
4
3. Three Approaches to Oda’s Hegemony
Oda’s innovative way of thinking predated similar Western developments
by nearly two hundred years, making the Azuchi-Momoyama period worthy of
further research. This article will analyse Oda’s rule, specifically examining the
following three factors, which it regards as the main reasons for his success:
Creating a free trade market
The Oda and Toyotomi administrations emerged against the traditional
backdrop of marketing relations and marketing structure. Each undertook its
own set of reforms. Oda created a free trade policy for merchants in the
provinces of Mino
and Owari, ordering
‘free markets and free guilds’
(
Rakuichi-
rakuza
) in the castle towns of Azuchi
and Kano. The credo refers to a commercial
policy whereby Sengoku
Daimyo
abolished both monopolistic guilds and the
obligation to trade within certain privately controlled markets (
Ichi
).
Great effort was put into abolishing checkpoints, therefore facilitating a
larger volume of trade. Oda, however, did not implement these policies in his
capital city of Kyoto, contrary to previously held opinions. Hence, guild
organisations remained active in Kyoto and Nara, where Oda protected the
established guild merchants and recognised their special rights.
3
Most of the great castles in Japan today are rebuilt after World War II with concreted structures
(Nagoya Castle, Kumamoto Castle, Hiroshima Castle, Matsuyama Castle etc.).
4
The Azuchi Castle was burned in 1582 after Nobunaga’s death in the Mitsuhide Akechi’s rebel.
The real reason of the fire remained unknown. The Osaka Castle was burned in the Battle of
Osaka in 1616, although once rebuilt in AC. 1626 but was burned by thunder in 1665. The
current Osaka Castle with concreted structure was built in 1931.
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