UNIVERZITET SINGIDUNUM
Departman za poslediplomske studije i meĎunarodnu saradnju
Beograd
UTICAJ GLOBALIZACIJE NA RAZVOJ
TURIZMA SRBIJE
-doktorska disertacija-
Mentor: Kandidat:
prof. dr Verka Jovanović Ivana Brdar, master
455022/2009
Beograd, 2015.
Uticaj globalizacije na razvoj turizma Srbije
2
MENTOR:
prof. dr Verka Jovanović
ČLANOVI KOMISIJE:
prof. dr Jovan Popesku
doc. dr Renata Pindţo
Datum odbrane doktorske disertacije
_____________________________
Uticaj globalizacije na razvoj turizma Srbije
4
The impact of globalization on tourism development of Serbia
Abstract
As a contemporary process that affects all parts of the world, globalization is
characterized by growing social, cultural, political and economic interdependence, which
altered the performances and operations of companies in all industries. It expresses the
openness, especially to trade and divestment flows, and flows of people, culture, capital and
knowledge. In the globalization era, many markets are becoming more global because they
involve actors from different countries. At the same time, tourism as one of the most
important economic sectors, recorded outstanding growth results. As tourism represents the
movement of people with the aim to satisfy tourism and other needs, the effects of
globalization on these socio-economic phenomena are inevitable. Emerging opportunities and
threats in the global market, as well as the degree of adaptation to the new conditions are the
main consequences of globalization, both on the demand-side and supply-side of tourism. As
the final outcome of tourism development, cause-effects relations arising from market and
economic unification have been established. This dissertation examines the impact of
globalization processes on tourism industry in Serbia. To that end, we conducted two
empirical studies that will help to show the extent to which globalization has affected tourism
demand, and tourism companies operating on the territory of the Republic of Serbia.
Keywords
: globalization, tourism, tourism demand, tourism supply, Serbia
