1. UVOD..................................................................................................................................... 3
2. Predstavljanje kompanije........................................................................................................ 4
3. Situaciona analiza...................................................................................................................6
3. 1 Eksterna analiza................................................................................................................... 6
3.1.1 Opšte okruženje......................................................................................................... 7
3.1.2 Specifično okruženje..................................................................................................7
3.2 Interna analiza.......................................................................................................................7
3.2.1 Analiza lanca vrijednosti............................................................................................7
3.2.2 VRIO okvir................................................................................................................7
3.2.3 SWOT........................................................................................................................ 7
4. Strategijska pitanja i alternative..............................................................................................8
5. Preporuke................................................................................................................................ 9
6. Implementacija........................................................................................................................9
Zaključak...................................................................................................................................10
L i t e r a t u r a..........................................................................................................................11
Prilog.........................................................................................................................................12
