Global Market Entry Strategies

Each company has a specific strategy may be selected to suit a company's needs. Many
companies use a combination of global and national strategies. Some firms use a global strategy
elsewhere some countries and some products are more receptive to global strategies than others.
Global strategies are directed at those national product markets that are large and have low
barriers to foreign products and companies. They are also likely to compromise the center of
world demand, particularly in the newer, more technologically intensive product.

Companies adapting global strategies are not likely to target seriously countries with high barriers
and small national product markets. However given the long term trend in declining trade barriers
coupled with the economic growth, more companies will adopt global strategies.

(Walker et al,1992)

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Global Market Entry Strategies

GLOBAL MARKET ENTRY STRATEGIES :

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Company acquisition

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Assembly operations

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Joint venture

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