Commonly Confused Words:  affect / effect
First, notice how each word looks different from the other:

  •                  affect    starts with a
  •                       effect    starts with e

Even though a should sound different from e, we pronounce these two words alike – /ə’fekt/ vs. /i’fekt/. Therefore, we often have difficulty deciding which one to use in our writing.

Affect is always a VERB. Affect means “to influence” or “to produce a change in.”

e.g. Would you please outline the factors that have affected sales over the last 12 months.

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