Propaganda i tržišne komunikacije
Objavio dejana1995 15. april 2024.
Seminarski radovi, Skripte, Ekonomija, Jezici/Književnost
Objavio studenti.rs 22. jun 2020. Prijavi dokument
2. The responsibilities od corporate communication
The responsibilities of corporate communication are:
● to promote the profile of the “company behind the brand” (corporate branding)
● to minimize discrepancies between the company’s desired identity and brand features
● to delegate tasks in communication
● to formulate and execute effective procedures to make decisions on communication matters
● to mobilize internal and external support for corporate objectives
● to coordinate with international business firms.
Objavio dejana1995 15. april 2024.
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