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VISOKA ŠKOLA MODERNOG BIZNISA
BEOGRAD
SEMINARSKI RAD
PREDMET: BREND MENADZMENT
TEMA: VREDNOST BRENDA
PROFESOR : STUDENT:
Saša Virijević Jovanović
Danijel Golubović
Broj indeksa : 087
Beograd :
Jun 2016.g.
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SADRŽAJ
UVOD....................................................................................................................... 3
Definisanje brenda....................................................................................................4
Brend kategorizacija................................................................................................5
BRENDING................................................................................................................5.
Sistem upravljanja brendom....................................................................................6
Brend i okruženje....................................................................................................7
Upravljanje brendom..............................................................................................8
Analiza postojećeg stanja.......................................................................................8
Planiranje..................................................................................................................9
Realizacija................................................................................................................9
Kontrola...................................................................................................................9
Najskuplji svetski brendovi.....................................................................................10
Zaključak...................................................................................................................11
