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Skripte, Jezici/Književnost, Marketing/PR
Objavio studenti.rs 03. maj 2018. Prijavi dokument
CRM (Customer Relationship Management) builds on the Relationship Marketing idea that lifetime relationships with customers are more profitable than short-term transactional relationships. However, subsequent work on the profitability of customers has shown that some customers are very unprofitable. This leaves managers with a problem: how to focus their relationship management efforts to maximise shareholder value. A suggested theoretical approach is to view the customer base as an investment portfolio.
Objavio MilicaD12 12. februar 2025.
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Objavio boob1703 12. februar 2025.
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