UNIVERZITET U SARAJEVU
EKONOMSKI FAKULTET U SARAJEVU
DEMIRA BADIĆ
DETERMINANTNA STRUKTURA IZGRADNJE
KONKURENTSKE PREDNOSTI PREDUZEĆA
BACCALAUREAT RAD
SARAJEVO, 2017. GODINE
UNIVERZITET U SARAJEVU
EKONOMSKI FAKULTET U SARAJEVU
DETERMINANTNA STRUKTURA IZGRADNJE
KONKURENTSKE PREDNOSTI PREDUZEĆA
BACCALAUREAT RAD
SARAJEVO, 2017. GODINE
Mentor:
Dr. sc. Jasmina Selimović
Student:
Demira Badić
ABSTRACT
Competitiveness is a word that is at the very beginning indicating a positive incentive provided by
the competition. Over time, competition has taken on the connotation of exhaustion, destroying
one hand, merciless battle without human values with the negative outcome of the struggle for all
participants, and even for the winner. Competitiveness can be positive if its advantage is reflected
in elements that do not necessarily mean the destruction or depletion. Sources of competitive
advantages such as knowledge management, skills formation strategies, strategic thinking or trust
and stewardship management more humane forms of competitiveness and positive aspects by
which we can be better, better and more successful, not necessarily the first, materially the richest
and most successful in the short term. go competitive and positive is not a paradox, but an
imperative. The tension and energy charge that appears on their face resulting in new contents that
characterize the innovative forms of sustainable competitive advantages. Such forms of
competitive advantage in the field of strategic management will be louder in the scientific and
professional community, and therefore in this book show the individual sources of competitive
advantage in the XXI. century, such as: the art of design strategy, strategic thinking, leadership,
knowledge and learning, confidence, courtesy of management and corporate citizenship. The
proposed sources of competitive advantage are the responsibility of all levels of management, with
particular emphasis on strategic management, which should encourage, develop and manage
competitive advantages. Featured are the sources of view of highly (un) known phenomena in the
scientific literature are different. It often happens that resources such as management or knowledge
and learning extremely popularize, and to the extent that the excessive use of terms and content
behind these concepts simplifies and transforms the mantra of competitive advantage and begins to
lose meaning and importance of original ideas.
Keywords:
competitiveness, strategy, source managementˈmanijmənt
